Regarding the implementation of a content marketing strategy, there are several challenges. According to Statista data, ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.

YouTube advertising can be a marketer’s dream ... However, they often paint an incomplete picture. Measuring YouTube success requires looking beyond superficial metrics like views.

Measuring influencer marketing campaigns' return on investment ... For some measurements, you can, such as determining whether the number of sales was worth the cost of hiring the influencer. However, ...