Amazon DSP Ad Relevance uses AI and advanced modeling to deliver relevant ads for top brands like Unilever and PepsiCo, ...

Getting started with Amazon Attribution is easy! Just follow these steps: Sign in to your Amazon advertising console or create a new account. Look for the menu on the left side. Scroll down to ...

With Prime Video now in the mix, Amazon is confidently presenting itself to advertisers as a “full-funnel advertising ...

Whether you are an Amazon or eBay seller ... advertising, sales or marketing strategies are actually working. The trouble is, metrics can be overwhelming. With so many statistics and data ...

Amazon CEO Andy Jassy announced plans to cut 14,000 manager positions to boost efficiency, saving up to $3 billion annually.

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new content ...

As one of the largest technology companies in the world, the Amazon logo is instantly recognisable - but there's a hidden ...

Amazon is reportedly testing a number of grocery solutions to offer customers access to products not sold in Whole Foods.

The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.

News: Amazon recently revealed that it would lay off about 14,000 workers, primarily in its corporate division. These layoffs ...

Davis got his start with NBC, participating in its famed page program before joining the ad sales team behind NBC Sports and ...