Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

A company needs a marketing plan just as it needs a business plan. Here's how to write a five-part marketing plan that works as hard as you do: Section 1: Situation Analysis This introductory ...

Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant ...

It’s easy to get overwhelmed by the clutter of new tools and information available to small business marketers today. I’m sure at some point a small business will hear the following, whether ...

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer ...

Being in touch with the present-day digital trends, it’s a known fact that social media marketing is a mighty tool for ...