In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

Small business personnel seldom take the time ... Key takeaway: When developing your marketing plan, you should know why a ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without. We'll be in your inbox every morning Monday ...

Learn how small businesses can navigate marketing disruptions like a TikTok ban by diversifying platforms and fostering ...

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant ...

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer ...

Being in touch with the present-day digital trends, it’s a known fact that social media marketing is a mighty tool for ...

Here are three ways these small-business owners have experimented with AI to support their marketing strategies ... and the tool outlined a launch plan she could follow, including creating ...