Mark Read, the CEO of the world's biggest advertising group, told WPP's 114,000 employees they needed to be in the office ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Whether we conceptualize retail media as distribution or advertising or both may seem like arguing over the definitions of ...

As brands seek to effectively reach target audiences, commerce media has emerged as a pivotal approach for driving sales and ...

The ban, which begins today, means no advertisements for alcohol products can be broadcast on television between 3am to 9pm.

In the bustling sphere of social media, TikTok has risen from a quirky app for lip-syncing videos to a global powerhouse that ...

An 18-hour crackdown on TV and radio alcohol advertising has officially come into force. The watershed ban ensures a daytime ...

In an era where digital advertising dominates the market custom-printed marketing materials bring a tactile dimension that can cut through the noise They offer a personalized touch that resonates with ...

The Federal Trade Commission finalized an order to H&R Block requiring the tax-preparation company to make changes to its ...

Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This ...

In the fast-paced marketing landscape, staying ahead of the curve isn't just a competitive advantage—it’s a necessity.

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...