Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.

According to a news release, the updated branding will "better represent who Walmart is today." The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates Walmart from the crowd."

Walmart unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Several people online noted that they thought the new logo looks "exactly the same" as its previous logo Walmart has unveiled its new logo — prompting a wide variety of reactions online. The retailer announced the change — which consists of a new font,