Trump's universal tariffs could have a significant impact on the Swiss watch industry, affecting pricing strategies, consumer ...

Or, Tusenö? A brand born in 2015 in Switzerland producing small-batch watches that are purely mechanical. The brand’s designs are simple, clean, and look much more expensive than they actually are.

Competition from smart watches and the success of non-Swiss fashion brands (Guess, Puma, Armani, etc.) among younger buyers are putting a strain on companies that produce affordable watches under ...

Luxury watch brands are adjusting to the more challenging market. In its latest report, The Federation of the Swiss Watch Industry, showed a 4% drop in exports in 2024. The majority of the decline ...