Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Lego and more. I know, I know, you haven't even ironed out your Thanksgiving menu ... Save 20% and rest easy knowing you won ...

A LEGO Pokemon game would surely be a hugely successful crossover that combines two popular franchises with immense name recognition. LEGO's success in the gaming industry, particularly with ...

Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the ...

Please verify your email address. A fan recently recreated the Pokemon Center from FireRed using LEGO bricks. The community was wowed by the artist's attention to detail and add-ons, including a ...

Millennials, increasingly well-travelled and steeped in Western pop culture, are turning to toy collection as a serious, and ...

ALDI has rolled out a huge toy event TODAY with prices starting from as little as £2.49. Shoppers and parents will be racing down to their local store to start stocking up for Christmas with these ...

Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies ...

If you have a load of these toys lying around from when you were a kid in the 90s, you could sell them for much more than you ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...