Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

Huge. So grab a seat (and maybe a magnifying glass), and let’s dig in to the retailer’s rebranding, the internet’s response and more fascinating facts about Walmart’s history and future.

Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive ...