act local”, and it will provide guidelines and best practices to consider when putting a plan in place. IMC requires ICP; that is, Integrated Marketing Communications requires Integrated ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

All students complete their studies with a capstone where students work to create an integrated marketing communication plan for a real-world client for corporate or non-profit organizations. In ...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...

plan strategy and practical considerations Understand, implement and execute public relations tactical materials and advertising concepts in a variety of traditional and digital media, and as part of ...