Here are four strategies for crafting breakthrough marketing experiences, increasing effectiveness and fueling greater ...

Include geolocation. Incorporating geolocation into your RCS campaigns can significantly enhance engagement by providing ...

In today fast-paced digital world businesses need to employ various strategies to ensure they are noticed by their target audience While many companies have turned to social media search engine optimi ...

For example, your target consumer may respond better to an emotional headline telling them they can “Save time today,” or they might respond better to a benefit-oriented statement like “Our solutions ...

On the occasion of the 10th anniversary of the Frida relaunch in the U.S., CEO Chelsea Hirschhorn looks back at the "blind ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Relevant content alone is no longer a key factor for engaging your target audience. However, interactive content can offer ...

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...