Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

Overwolf, the tech platform that partners with developers to build, distribute, and monetize in-game apps and mods, has announced the acquisition of ad tech company NitroPay for an undisclosed ...

Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox. Three people who are involved in the plans said Sony is doing ...

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