Before you plan your PR event, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to increase awareness, generate leads, build relationships ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Companies find difficulty in measuring the ROI invested when trying to grow their business when it comes to working with PR ...

But the question remains: does the industry have the skills and infrastructure to harness data effectively, or is there still ...

This, if you want to measure snow for us, we would love it if you do, is how you do it. If you could find *** wooden board, that's the best thing to do. Now, don't tell your mom if you can't find ...

Google exploit reveals the importance of a strong brand Mark Williams-Cook shared a talk at SearchNorwich revealing new ...

Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade of experience shaping conversations in Nigeria and ...

Reveal's Mira was the first to measure multi-format campaigns, offering marketers a comprehensive view of their advertising effectiveness across multiple formats and channels. The company currently ...

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

In December 2024, the Centers for Medicare & Medicaid Services (CMS) formally approved a new quality measure developed by the ...