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Menards开启数字化新篇章:助力中国品牌进入美国家居市场
引言2024年初,位于美国中西部的家居用品零售巨头Menards首次向外界开放其线上平台,这一举措不仅为自己带来了新的发展机遇,也为中国品牌进入充满潜力的美国市场打开了大门。在当今的零售环境中,数字化转型已成为企业生存和发展的必经之路,Menards的这一决策无疑将在行业内引起广泛关注。 而在美国的家居建材零售市场,HomeDepot和Lowe’s已经占据了主导地位,但Menards凭借其精准的市 ...
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