That's exactly what Pepperidge Farm has done with their Goldfish brand. They have officially changed the name of Goldfish to 'Chilean Sea Bass.' That's right: From the easy-to-say name and the ...
With a cheeky rebrand, Goldfish takes aim at adult snackers, reminding them that the beloved cracker can be more than just a kid’s treat. Goldfish, the crunchy snack loved by toddlers and ...