After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Post-pandemic, there has been a significant rise in digital marketing worldwide. Companies are utilising platforms (“Platforms”) like Google Ads and various social media networks to connect with ...

It's that time of year again and as they always do, Google for Education has come out swinging with a massive list of updates ...

Poppy Playtime developer Mob Entertainment is suing Google for failing to remove "scam" apps from the Google Play store.

While cases in other countries remain at early stage, a South African court froze Google’s local trademarks and shares, an ...

If you’re a researcher new to bringing a technology you discovered to market, the tech transfer process may seem daunting.

Conquesting is a strategy in which a business owner bids on keywords that relate to its competitor. The case below examines ...

High-end model designed to make every shot a masterpiece with its extensive range of effects Introducing new WIDE format film ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

A trademark search is a vital tool in your business's marketing arsenal. This process enables you to identify trademarks already used within the market and gain insights into them. Moreover, it helps ...

When Apple launched its latest iPhone line in September 2024, it featured the company’s “custom-built” A18 chips.