Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...

Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations Sabrina Weiss is the Editorial Assistant ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...

Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish will no longer be Goldfish. The iconic ...

With a cheeky rebrand, Goldfish takes aim at adult snackers, reminding them that the beloved cracker can be more than just a kid’s treat. Goldfish, the crunchy snack loved by toddlers and ...