Brand management in pharma has changed beyond ... In his article in Deep Dive: Future Pharma, Mark Sales explains what the role must entail to ensure pharma retains its position and maintains ...
As a result, brands are shifting focus towards more personalized ... intrusive way to engage with customers, strategies for the future of advertising and consumer empowerment.
I miss the Jaguar F-type roadster I drove recently, and I’m preparing to miss the whole brand. Once an icon of ... reticent to discuss their future product plans. That’s never more true ...
We’re creating tools that help brands identify the right prospects, target them, acquire their information, engage them, and convert them. Plus, we’re also focusing on post-service engagement.