It's not magic. It's not even the words themselves. It's the fonts. Fonts are unsung heroes of communication – the silent salespeople of your message. They work overtime, whispering or sometimes ...
I visited WhatTheFont.com, entered an image of the sign, and clicked “identify font”. It was not Verdana. Apologies, Jeremy. But it just goes to show: these things matter. Sign up to the Front Page ...