More than $8 billion had been shaved off Fitbit’s market cap by 2017, as Apple and Xiaomi overtook Fitbit. Fitbit entered the smartwatch market late. Like most market leaders, the company originally ...
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It’s been 14 years since Fitbit launched to market and kickstarted a journey that would lead to over 120 million users. That journey hit new heights four years ago when Google acquired the ...