GlobalData, a leading data and analytics company, offers its view on five key trends/themes that are set to shape the ...

Geographical indications identify a product originating from a specific territory, possessing unique qualities primarily tied ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

Explore how AI transforms tech marketing with hyper-personalization, predictive analytics, and conversational AI, driving ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

The study analysed 6,768 packaged food products from six national grocery stores in Cape Town. It’s a representative sample ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

The demand for social media and content outsourcing is growing In 2021 agencies in the US experienced the fastest growth in revenue in the past 20 years Agencies are expanding their services and teams ...

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when ...

According to data released by the World Health Organization, an estimated 325 million people worldwide are living with ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...