Your wallet is going to be soooo happy to see this $7 alternative to TikTok's favorite "universal" lip shade. View Entire ...

Long-Lasting Makeup Essentials! For a flawless, full-coverage look that lasts through even the sweatiest days, long-wear, sweat-proof products are your go-tos. Start with ELF Power Grip Primer for a ...

The beloved French pharmacy brand's hero cream is excellent as a daily moisturizer and a makeup primer. If you're wary of two ...

Get all the details on the up-and-coming artists' glam looks, provided by e.l.f. Cosmetics — who also produced their tracks ...