In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations? Cezanne Joynt, client services manager at Achievement Awards ...

Through an experiential learning project, University of Minnesota graduate students analyzed the hockey team’s customer data ...

The patient segmentation model discussed here divides the patient population into four behavioural groups: patients that are looking for change in their health and are either coping or not coping ...

New data from YouGov’s audience segmentation tool, Profiles, reveals that the majority of Australians (60 per cent) prefer ...

New data from YouGov’s audience segmentation tool, Profiles, reveals that the majority of Australians (60%) prefer seeing ...

As the festive season approaches, alcohol becomes a more central part of gatherings and celebrations in South Africa, a ...

Russia's economy has a dire demographic problem on its hands ... One UC Berkeley economist previously told Business Insider that Moscow was on track to fall into a severe recession by the end ...

Discover essential digital marketing strategies for 2025 to stay ahead of the competition and drive business growth. Stay ...