In 2025, brands need to tap into the loyalty momentum effect and expand on traditional ways of rewarding loyal customers.

In today competitive business landscape customer loyalty has become more important than ever To build a long-lasting relationship with your customers you need a strategy that goes beyond just offering ...

In the competitive world of retail customer retention is just as important as customer acquisition With customers having numerous options to choose from retaining them and encouraging repeat purchases ...

Customer retention holds particular significance because ... Affordable tools such as customer relationship managment software are indispensable to scale this level of personalization.

Brian Wayne, president of OEM Development at Affinitiv, provides insights on how their comprehensive solutions boost customer retention.