By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster ...

Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).

In 2025, brands need to tap into the loyalty momentum effect and expand on traditional ways of rewarding loyal customers.

Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts ... This can also ...

By focusing on delivering exceptional value at every touchpoint, smaller businesses can turn customer retention into a key competitive advantage. Customer retention holds particular significance ...

Opinions expressed by Forbes Contributors are their own. Shep Hyken is a customer service/CX expert, author & keynote speaker. How can that be? Most organizations recognize the importance – and ...

Rentokil Initial's acquisition of Terminix strengthens its market leadership in pest control, driving growth and efficiencies for investors. See more on RTO here.

“He is a proven innovator in driving significant business growth by architecting customer success management practices that activate customer retention and loyalty. His experience will bring valuable ...