At the IAA Conversations, held in Mumbai on 21 January, Prof. Sunil Gupta, Edward W Carter Professor - Business ...
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation.
Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...
AI tools, tips and tricks to help authors write, edit, and market their books more efficiently while boosting creativity. AI ...
Gerry Farrell was a creative director at Leith agency and helped shape some of our favorite Irn-Bru ads. As the account moves ...
ADFEST has named the international creative leaders who will preside over its juries at the ADFEST Lotus Awards 2025. The ...
The recent social media post by Pakistan International Airlines (PIA) announcing its rehabilitated flight route to Paris has sparked widespread discussion. The post, featuring a plane flying towards t ...
The traditional agency model is rapidly becoming outdated as it struggles to keep pace with the evolving needs of modern ...
Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace ...
Remote work has become a defining feature of modern businesses, offering flexibility and access to a global talent pool.