Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

Hopeful Monsters wins creative for Club Med. We can't wait to see the envy-inducing work featuring cocktails by the pool.

Discover how the creative economy is reshaping the world, and how the AAA School of Advertising prepares students to lead in ...

Remote work has become a defining feature of modern businesses, offering flexibility and access to a global talent pool.

According to research from Visit West, the tourism industry is thriving and supporting 46,000 jobs. But people working in the sector say they have to be creative to persuade visitors to book holidays ...

AI tools, tips and tricks to help authors write, edit, and market their books more efficiently while boosting creativity. AI ...

Package inserts come in many shapes and sizes, and there is room to be creative. Some popular package inserts include ... and customers will recognize this when they first see that thank you note or ...

The traditional agency model is rapidly becoming outdated as it struggles to keep pace with the evolving needs of modern ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

Gerry Farrell was a creative director at Leith agency and helped shape some of our favorite Irn-Bru ads. As the account moves ...

CPD Magazine offers diverse project ideas suitable for numerous subject areas. 3. Assessment strategies: Effective evaluation measures student progress at regular intervals throughout the school year.