Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

Are you a print subscriber? Activate your account. By Tim Nudd - 5 min 46 sec ago By Asa Hiken - 9 min ago By Ad Age and Creativity Staff - 1 hour 35 min ago By Garett Sloane - 2 hours 39 min ago ...

Highly creative advertising is critically important for less familiar brands. Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand ...

People from around the world have taken to social media to share snaps of the most ingenious advertising campaigns they have come across and Bored Panda collated the best into an online gallery.

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...