Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

Are you a print subscriber? Activate your account. By Tim Nudd - 5 min 46 sec ago By Asa Hiken - 9 min ago By Ad Age and Creativity Staff - 1 hour 35 min ago By Garett Sloane - 2 hours 39 min ago ...

After attending the recent Creative Floor Healthcare Awards, Paul Tunnah compares pharma and health company advertising to other industries and asks what role creativity has in an industry that is ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago ...

Mother’s chief creative officer, Felix Richter, discusses how diversifying the agency’s creative ... “I think what’s important is to recognise that there are different platforms, with completely ...

Upkeep is as much a part of the process as the design and creative side ... results make as much impact as these brilliant ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...