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Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

"We can't wait to invite the community to join us for this new and fun way to celebrate the holiday season in the Christmas ...

The city first paid Illinois-based Perkins & Will $201,000 to handle the project, which it did until the beginning of 2024, ...

After watching so many logos from the ’80s, Petrenjko says that reinterpreting current branding comes naturally to him. “I usually start by creating a few concepts in Illustrator and, as I design, I’m ...

These two Red Dot awards add to the other 2024 accolades won by Bombardier for its new brand image, including awards by Graphis Design, Brand Impact and Transform North America.

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

What’s more, Girard-Perregaux watches are expensive. The brand’s average watch retails for $15,500, and outside of the ...

I was initially skeptical when I heard a college had ditched its traditional script logo because of readability issues.

SALT LAKE CITY, Oct. 31, 2024 (GLOBE NEWSWIRE) -- mophie®, a leading brand in power and innovator of intelligent solutions for mobile devices, ...