Huda Beauty's Easy Bake Powders are without a doubt one of the best setting powders on the market. In honour of her birthday, ...

Huda Beauty's new purple-toned collection is already sending social media into a spin. Here's why. Read more on Grazia.

As much as I love a good dessert display, I never even took the stand out of the box it came in as a bridal shower gift, so ...

Period. As a firsthand sufferer of oily roots, I understand (all too well) the frustration that comes with having to shampoo your hair every goddamn day. Aaand don't even get me started on the the ...

Huda Beauty has unveiled its exciting UBE Collection, a limited-edition collection inspired by founder Huda Kattan’s love of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

We reviewed hundreds of skin care and makeup products to bring you the best of Shop TODAY's 2024 Beauty Awards. From skin ...

This limited-edition drop promises to infuse your makeup bag with vibrant electric lilac shades across some of the brand’s ...

Englewood Cliffs-based Unilever USA’s Dove beauty brand is launching a limited-edition set of products inspired by the ...

The pick is also great for sensitive skin—and it’s on sale for under $20.