When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

In one page or less, list your company's marketing goals ... You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first ... Use this section to highlight your company’s strengths and what makes ...

Most importantly, a marketing plan must be aligned with the company's business plan. "Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, ...