PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whatever it was, the stark realisation of needing to dish out a minimum of £100 to replace our holy grail scent is not a vibe. That was, however, before Zara perfume dupes entered the scene. As a ...

Marks and Spencer shoppers are raving about the 'super easy to wear' and 'beautifully flattering' alternative to your ...

As a big fan of Liberty London's homegrown LBTY brand, I knew I was going to love its version of a strawberry scent. We can ...

These scents have earned museum rights. Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR ...

The women of Ireland who worked so hard over Christmas are celebrated throughout the country on January 6, Nollaig na mBan, also known as Little Christmas or The Feast of the Epiphany. Nollaig na ...

If you want to bask in the glow of the 2024 holiday season in London, here's the lowdown on ... replaced by illuminated perfume bottles, a collaboration with Chanel No. 5... how very Bond Street.

Have you ever dreamt of supplementing your wage with profit from a side-hustle? Maybe you have a talent or hobby that you could start charging for? A side-hustle can be a useful way to supplement ...

Did you come to London's New Year's Eve fireworks, or watch it on television? We'd love to hear what you thought. Complete our survey and you could win one of three prizes (£250, £150 or £100) in our ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...