Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed ...
In July, an earnings report revealed that Burberry destroyed unsold clothes, accessories and perfume worth £28.6m in 2017 to protect its brand. The news had led to an angry response from ...
In November, Burberry outlined a plan to re-ignite the brand, as it reported a pre-tax loss of £80m for the 26 weeks to 28 September, against a £219m pre-tax profit in the same period last year. The ...
Burberry's original purpose to design clothing that protects people from ... including inconsistent brand execution and a lack of focus on our core outerwear category and our core customer segments.