What began as a wedding trend (in which a bride casts off her ballgown for a shorter, flirtier party dress at the reception) has become less of a wedding novelty and more of a tradition.

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

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From coloured accents to incredible textures, fabrics and architectural silhouettes, designers are having fun with fashion. Here are our picks of the 10 most unique wedding dress trends we spotted ...

When invited to a party or formal event ... A haute couture brand specializing in bridal wear, mother-of-the-bride, and guest dresses, Hernández also offers rentals from size S to XXL.

So when she tied the knot earlier this year to husband Tommy, 33, she could think of no better place to stay with her bridal party than the ... I’ll wear my wedding dress to the gig.” ...

Vicky Pattison and Ercan Ramadan were pictured enjoying the honeymoon stage of their recent wedding during a romantic hotel ...

Authorities in Pakistan said the bus was en route to Punjab’s Chakwal district when it fell into the Indus River from a bridge David Chiu is a staff writer, Human Interest, for PEOPLE.

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From office parties to family get-togethers to the big day itself, the festive period is not short of opportunities to whip out a party dress. In fact, as soon as it hits December, we think it's ...