Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B marketing measurement problems is real.

New Industry Group will help shape the future of marketing and improve business outcomes Cort Irish Claritas Head of Marketing Joines MMA Global's New B2B CMO Council Cincinnati, OH, Dec. 23, 2024 ...

In the fall of 2024, we published the "Leading the Future" study, sharing a CMO's perspective on AI in B2B marketing. After surveying over 250 participants, we came to one clear takeaway ...

resulting in better customer engagement on mobile platforms. From email campaigns to data analysis and social media, AI-powered enterprise platforms are transforming marketing automation.

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building ...

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences ... The company recently initiated a Check Your Blind Spots mobile tour, which provided a variety of ...

Business-to-business (B2B) is one of the most dynamic spaces in all of marketing. Here we provide deep insights about all of the trends shaping a sector that is transforming daily before our eyes.

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central ... Plus, lots of employees access their work email via Apple ...

In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with resellers and aggregator sites. She highlights that these strategies can ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business performance. If we’re all honest for a moment, what we think we know about ...