In 1997, Amazon briefly adopted a logo reminiscent of the excesses in late '90s design trends. The new look featured a similar shape to the original logo, except for an over the top pattern that ...

Amazon was founded by Jeff Bezos in a converted garage in Washington in 1994 and is globally known, but it could have had a ...

The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.

Amazon is known across the world, its logo instantly recognisable by shoppers. But, when Jeff Bezos founded the company in his garage back in 1994, it had a very different name ...

On Monday, Amazon announced "Celebrity Substitute," a ... and our most valuable assets are our boxes and smile logo that hopefully tonally also tap into this idea of spreading joy," Powell said.

One such brand is Amazon, whose deceptively straightforward emblem is known everywhere. LOGO.com's president, Richard Lau, a guru in logo creation and marketing strategies, explained: "Businesses ...