In 1971, when work began on Aim, the fluoride toothpaste market was dominated by Procter & Gamble's Crest and Colgate's Colgate which between them held 73%. In this fact-filled presentation, Mr.
Still, the theory has prompted many people to rethink popular toothpaste brands found in grocery stores, taking aim at certain ingredients such as fluoride and foaming agents. Videos espousing the ...