Video ads are an important part of modern PPC campaigns. By capturing attention and delivering your messages faster, video ...

and many companies are learning to leverage these bases to connect with consumers through unique, immersive experiences. Video game advertising and marketing have come a long way. Nowadays ...

The gaming industry spent billions pursuing the idea that customers wanted realistic graphics. Did executives misread the ...

Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

Commenting on the deal, Overwolf CEO Uri Marchand believes Nitro is a natural investment for the company because in-game advertising ... promotional spending through gaming and social networks ...

marking a pivotal moment in its mission to revolutionize in-game advertising through blockchain technology. At the heart of this innovation is Renovi’s seamless integration of immersive ...