Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

The U.S. Food and Drug Administration on Thursday okayed the marketing of 20 Zyn nicotine pouch products after undertaking an ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

These attributes exist nonetheless, customers use them to make decisions, and thus they should be understood by the marketing manager of technical products. All products can also be described by the ...

Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

An example of this product-writing technique can be seen in the product description for Casper ... If you don’t have enough customers to host an active review section, consider allocating some of your ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Evolve Technologies, a maker of weapon detectors, recently settled charges with the Federal Trade Commission, that it had ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...