Speaking at the start of Brand USA’s Travel Week in London, chief executive Adam Burke said: “It is fantastic to see the latest iteration of our Now Playing campaign burst to life across the UK, one ...

Since launching at the start of 2024, TF1 +, the ad-supported streaming service of France’s leading commercial channel TF1, has nearly doubled its content pipeline through aggregation deals and has ...

Kyochon Chicken, one of the three domestic chicken brands, has selected actor Byun Woo-seok as a new brand model. Kyochon ...

JioCinema and Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an exceptional ...

US advertising agency Wieden+Kennedy (W+K) recently announced it was winding down its India operations as part of a global ...

Paid media involves paying for advertising space to promote a brand. It differs from earned and owned media, which rely on organic reach and brand control. Popular paid media channels include social ...

At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers?

The Communications Regulatory Authority (CRA) of the State of Qatar has issued the Communications Consumer Protection Policy ...

Sponsored articles put your Black Friday deals in front of millions of South Africans who are actively looking to spend this ...

Children's Ministe Roderic O’Gorman confirmed there had been 5,163 applications to the Mother and Baby Institutions Payment ...

Influencer partnerships are the fastest way to buy social proof. They could be extremely impactful and jumpstart your ...

This is the major trend at the international food show opening in Paris on October 19: The industry has seized on French ...