JioCinema and Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an exceptional ...

US advertising agency Wieden+Kennedy (W+K) recently announced it was winding down its India operations as part of a global ...

With the $8.5 billion merger between Viacom18 and Disney Star at the brink of finalisation, the industry is abuzz with ...

Paid media involves paying for advertising space to promote a brand. It differs from earned and owned media, which rely on organic reach and brand control. Popular paid media channels include social ...

At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers?

Consistent growth and economic tailwinds should help this tech titan join rarified company. There's been a noteworthy shift ...

Influencer partnerships are the fastest way to buy social proof. They could be extremely impactful and jumpstart your ...

Discover high-paying remote jobs that offer both flexibility and high income opportunities. Turn your home-based gig into ...

October is Cybersecurity Awareness Month, which means it’s the perfect time to learn how to protect yourself from scams.

Assessing Instacart's competitive advantages, revenue growth, and stock valuation amidst rising competition from Amazon in ...

The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie ...

There was one recurring theme throughout the Business Record’s recent survey which asked Central Iowa marketing industry ...