13 Ways To Balance Data Use And Creativity In Your Marketing Campaigns
Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...
How Broadway’s ‘Smash’ gave birth to the most meta advertising campaign in theater history
What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...
fingerlakes13d
How to use RCS to increase audience engagement in advertising campaigns
Include geolocation. Incorporating geolocation into your RCS campaigns can significantly enhance engagement by providing ...
Heritage launches million-dollar ad campaign boosting Tulsi Gabbard’s Cabinet nomination
The conservative Heritage Foundation is pouring a million dollars into an ad campaign boosting President Donald Trump‘s ...
Marketing To B2B Buyers: Understanding The Importance Of 360 Campaigns
For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...
Impacts14h
LinkedIn Ad Targeting Hacks: Going Beyond Basic Demographics
LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...
Pence group launches ad campaign opposing RFK Jr. nomination
An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President ...
Marketing Dive1d
Kind embraces Gen Z trend bed rotting in new campaign
One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...
North Dakota Tourism Launches Refreshed "Hello ND" Marketing Campaign for 2025
North Dakota Governor Kelly Armstrong and North Dakota Tourism have launched a revitalized "Hello ND" marketing campaign, ...