AS the Philippines approaches its next major elections, digital platforms like Facebook, TikTok, and Instagram are at the forefront of political campaigns, enabling hyper-personalized targeting that ...

Lords of the Fallen (2023)' developer CI Games says that they have no interest in pushing "political or social agendas" in their games.

Two Greater Toronto Area councillors are launching an online ad campaign against Donald Trump's 25 per cent tariff threat on ...

A convention of a far-right party is being met by protests in Germany as it and other major parties launch their campaigns ...

The rise of artificial intelligence (AI) has sparked significant discussion about its potential to revolutionise industries, including copywriting. As AI tools ...

Artificial Intelligence (AI) is raising the competitive index for hotels as they vie to get hold of the best tech-savvy ...

While the grand old former presidential yacht is bound for a maritime museum, it felt like Washington was saying goodbye to a ...

Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the ...

Technological advances and changes in consumer behaviour are helping in the growth of the hyperlocal marketing model. The ...

In the fast-paced marketing landscape, staying ahead of the curve isn't just a competitive advantage—it’s a necessity.

Days after departing from Omnicom Health Group (OHG), Matt McNally has returned to Publicis Groupe to serve as global CEO of ...