This article discusses the importance of brand names in communicating the brand identity, arguing that names can be inappropriate and detract from potential success.

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Our quarterly report series covering marketing’s most pressing issues.

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

Analyses the results of a global WARC survey of senior strategists.

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American Apparel Inc., founded by Dov Charney in 1997, rose to profitability as a T-shirt maker with an unconventional business model. Countering the almost universal garment-industry practice of ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. The ...