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More About Advertising
1 天
Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer ...
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1 天
Grey’s Wigglesworth replaces Atkin as Channel 4 creative chief
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative's chief Lynsey Atkin joined McCann London ...
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1 天
Anyone for a ‘Chreaster’ egg? Aldi mashes up the festivals
It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with seasonal ...
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2 天
Founder Ajaz Ahmed steps down at WPP’s AKQA
Ajaz Ahmed (below) is stepping down as CEO of WPP's AKQA Group, which now includes Grey. Ahmed founded AKQA, arguably the ...
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2 天
Latest UK IPA Bellwether Survey disappears down Rachel Reeves’ ‘black hole’
Usually, as Budget time approaches, chancellors reach down the back of the sofa and find a few billions they'd overlooked.
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2 天
Publicis posts strong Q3 with 5.8% organic growth
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is a ...
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2 天
Virgin Voyages launches new ‘White Lotus’ inspired reality TV show
TV audiences are very susceptible to shows set in appealing destinations. Holidaymakers are still flocking to Sicily after ...
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2 天
Joint turns London Underground irritation into a boon for The Collective yogurt
Passengers on London's Underground have to endure repeated loud messages, in an infuriatingly plummy actor-ish voice, to 'see ...
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1 天
MAA ad of the Week: EE from Saatchi & Saatchi
High-flying Publicis Groupe may be all about "personalisation at scale" these days (which too often means seeing the same ...
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9 天
To Boldly Go, Elvis and Revolt take top prizes in Ocean Outdoor’s annual Digital Creative ...
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which ...
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5 天
Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the ...
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4 天
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking ...
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