What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to ...

In Canada, consumers have certain rights to use copyrighted material without permission or license from the owner of the copyright. These rights are defined in the ...

The Break the Fake: How to tell what's true online workshop will teach audiences four quick, easy steps they can take to spot misinformation and find out if something online is true or not. Designed ...

In the educational game 'A Day in the Life of the Jos', students in grades six to eight help the brother and sister team Jo and Josie with situations they encounter online as they go about a typical ...

It’s hard to clearly define the effect media violence has on consumers and young people. This is mainly because terms like “violence” and “aggression” are not easily defined or categorized. To a child ...

This report is drawn from a national survey of Canadian youth conducted by MediaSmarts in 2013. The classroom-based survey of 5,436 students in grades 4 through 11, in every province and territory, ...

MediaSmarts has been developing digital media literacy programs and resources for Canadian homes, schools and communities since 1996. Our work falls into three main areas: education, public awareness, ...

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements. Students start with an ...

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children. In the activity, kids meet Co-Co Crunch, ...

Author: MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts. In this lesson, students watch a video introducing the ...

Our games are a great, interactive way to start a conversation on media issues at home and sharpen your media and digital literacy skills as a family. Our guides offer information and practical tips ...

This section addresses the representation of men, boys and masculinity in the media. It covers topics such as media stereotypes of masculinity, how children see masculinity portrayed in media and how ...