Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

There are, to be sure, other issues impacting customer trust, the survey found. They include inconsistent messaging across channels (31%), inadequate customer service (30%) and misalignment of ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost ...

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework ...

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to ...

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things ...

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in ...

Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with ...

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against ...