5:16 Costco, Walmart sign on to grocery code of conduct Over the past few years, consumers have been buying more private-label products at the grocery store to save money — and the trend may be ...
Independent brands were once all powerful and ruled supermarket shelves, driven by strong customer loyalty. No more. Private label products, sometimes referred to as own brand or own label, continue ...
A private-label product is preferred by retailers who don't want to worry about competitors selling the same product. White-label products, on the other hand, are a better fit with discount ...