根据财报，耐克上一财年全年营收513.62亿美元，只同比增长了0.28%；其中第四财季只有126.06亿美元，不仅没增长，还同比下滑了1.71%。 在全球最靠前的几家运动品牌中，耐克在上一财年的营收为513.86亿美元，约合3602.72亿人民币。

眼下，国产运动品牌正在走向这一战场。随着国产运动品牌在跑鞋中底技术上不断实现突破，以Nike、Adidas为首的国际品牌，市场占有率开始受到本土品牌的挑战。围绕着跑鞋中底的竞争，愈演愈烈。

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